SUPERMARKETS & HYPERMARKETS

While many shoppers use a list to aid frequent grocery shopping visits, these lists are
often generalised into category or item to purchase, very few write a brand name.

IML's in-store network is the largest in KSA. Covering a network of more than 100
“A class” Supermarkets and Hypermarkets. This in-store network means that we have
a wide reach and places supermarket and hypermarket in-store branding firmly at the
heart of IML’s media portfolio.

• CATEGORY BANNERS
• SHELF DISPLAY UNITS (SDUS)
• TROLLEY ADVERTISING
• FLOOR GRAPHICS
• I-SHELF
• CHECKOUT SIGNS
• HANGING BANNERS
• FREEZER ARCHES
• CUSTOMISED GONDOLA DISPLAYS
• AISLE DRESSING AND AISLE ARCHES

Category Banners

Category Banners are a successful
means of raising in-store brand
awareness. They tie in all marketing
activities at the shelf, helping locate your
product and creating the impression that
your brand is the “Category Captain”.
From a merchandising perspective they
also help you protect your shelf space
and fight competitor shelf erosion.