More than 70% of buying decisions are made at the shelf.
While many shoppers use a list to aid frequent grocery shopping visits, these lists are
often generalised into category or item to purchase, very few write a brand name.
IML's in-store network is the largest in KSA. Covering a network of more than 100
“A class” Supermarkets and Hypermarkets. This in-store network means that we have
a wide reach and places supermarket and hypermarket in-store branding firmly at the
heart of IML’s media portfolio.
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The key to effective SDUs is in the
lighting. SDU signs are visible from a
distance and as such are useful for
“store navigation”, but can be used to
add eye-catching effects to a brand
display creating a “Halo Effect”, making
the category attractive and catching
consumers' attention.