More than 70% of buying decisions are made at the shelf.
While many shoppers use a list to aid frequent grocery shopping visits, these lists are
often generalised into category or item to purchase, very few write a brand name.
IML's in-store network is the largest in KSA. Covering a network of more than 100
“A class” Supermarkets and Hypermarkets. This in-store network means that we have
a wide reach and places supermarket and hypermarket in-store branding firmly at the
heart of IML’s media portfolio.