SUPERMARKETS & HYPERMARKETS

More than 70% of buying decisions are made at the shelf.

While many shoppers use a list to aid frequent grocery shopping visits, these lists are
often generalised into category or item to purchase, very few write a brand name.

 

IML's in-store network is the largest in KSA. Covering a network of more than 100
“A class” Supermarkets and Hypermarkets. This in-store network means that we have
a wide reach and places supermarket and hypermarket in-store branding firmly at the
heart of IML’s media portfolio.

Floor Graphics

Floor Graphics literally stop shoppers in
their tracks and ensure your marketing
activities continue to influence consumers’
purchasing decisions right to the shelf.
Unique positioning and presentation of
eye-catching Floor Graphics ensure a
brand really stands out. As well as
traditional flat Floor Graphics, we can also
create images with a 3 dimensional feel to
increase the 'wow!' factor.