More than 70% of buying decisions are made at the shelf.
While many shoppers use a list to aid frequent grocery shopping visits, these lists are
often generalised into category or item to purchase, very few write a brand name.
IML's in-store network is the largest in KSA. Covering a network of more than 100
“A class” Supermarkets and Hypermarkets. This in-store network means that we have
a wide reach and places supermarket and hypermarket in-store branding firmly at the
heart of IML’s media portfolio.
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Shelf Dressing frames highlights large
product sections, product groups or an
entire brand family. Using vertical and
horizontal media to separate your brand
in the cluttered shelf environment,
Shelf Dressing creates a highly visible
presence at point of purchase, raising
brand and product awareness.