SUPERMARKETS & HYPERMARKETS

While many shoppers use a list to aid frequent grocery shopping visits, these lists are
often generalised into category or item to purchase, very few write a brand name.

IML's in-store network is the largest in KSA. Covering a network of more than 100
“A class” Supermarkets and Hypermarkets. This in-store network means that we have
a wide reach and places supermarket and hypermarket in-store branding firmly at the
heart of IML’s media portfolio.

• CATEGORY BANNERS
• SHELF DISPLAY UNITS (SDUS)
• TROLLEY ADVERTISING
• FLOOR GRAPHICS
• I-SHELF
• CHECKOUT SIGNS
• HANGING BANNERS
• FREEZER ARCHES
• CUSTOMISED GONDOLA DISPLAYS
• AISLE DRESSING AND AISLE ARCHES

Checkout Signs

Checkout Signs at the exit of a store
are a high-impact visual marketing tool,
catching the eye of the shopper as they
queue, continuing brand exposure even
as the consumer is leaving the retail
environment. The size and position of
Checkout Signs makes this a powerful
marketing medium and can maximise
the effectiveness of promotional events
and other in-store activities.