More than 70% of buying decisions are made at the shelf.
While many shoppers use a list to aid frequent grocery shopping visits, these lists are
often generalised into category or item to purchase, very few write a brand name.
IML's in-store network is the largest in KSA. Covering a network of more than 100
“A class” Supermarkets and Hypermarkets. This in-store network means that we have
a wide reach and places supermarket and hypermarket in-store branding firmly at the
heart of IML’s media portfolio.
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Located exclusively in high traffic
areas within the mall, these dramatic,
vertical format advertising displays
are suspended from the ceiling,
offering uninterrupted line of sight in
both directions, creating maximum
visibility and impact.