SUPERMARKETS & HYPERMARKETS

While many shoppers use a list to aid frequent grocery shopping visits, these lists are
often generalised into category or item to purchase, very few write a brand name.

IML's in-store network is the largest in KSA. Covering a network of more than 100
“A class” Supermarkets and Hypermarkets. This in-store network means that we have
a wide reach and places supermarket and hypermarket in-store branding firmly at the
heart of IML’s media portfolio.

• CATEGORY BANNERS
• SHELF DISPLAY UNITS (SDUS)
• TROLLEY ADVERTISING
• FLOOR GRAPHICS
• I-SHELF
• CHECKOUT SIGNS
• HANGING BANNERS
• FREEZER ARCHES
• CUSTOMISED GONDOLA DISPLAYS
• AISLE DRESSING AND AISLE ARCHES

Freezer Arches

Freezers have always presented a
challenge in terms of branding, point of
sale communication and visibility.
Freezer Arches and Banners accentuate
the position of the product by indicating
the division in the category in which the
participating brand is listed. This media
type is location specific and as such is
primarily used by products displayed in
or close to the freezers.