More than 70% of buying decisions are made at the shelf.
While many shoppers use a list to aid frequent grocery shopping visits, these lists are
often generalised into category or item to purchase, very few write a brand name.
IML's in-store network is the largest in KSA. Covering a network of more than 100
“A class” Supermarkets and Hypermarkets. This in-store network means that we have
a wide reach and places supermarket and hypermarket in-store branding firmly at the
heart of IML’s media portfolio.
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The Gondola Display is situated at the
end of a store aisle and offers a large
area to maximise brand exposure, away
from competing brands that ordinarily
share the same shelf space. The use of
innovative and unique brand displays, as
well as promoters and product sampling,
provides shoppers greater opportunity to
interact with your brand, making it ideal
for product launches.