More than 70% of buying decisions are made at the shelf.
While many shoppers use a list to aid frequent grocery shopping visits, these lists are
often generalised into category or item to purchase, very few write a brand name.
IML's in-store network is the largest in KSA. Covering a network of more than 100
“A class” Supermarkets and Hypermarkets. This in-store network means that we have
a wide reach and places supermarket and hypermarket in-store branding firmly at the
heart of IML’s media portfolio.
.JPG)
.jpg)
Aisle Dressing and Arches create a
unique atmosphere, decorating the aisle
in an eye-catching, innovative way. Aisle
Dressing highlights the brand, product
or offer when shoppers are facing the
shelf. In addition, they are an ideal
platform to introduce new brands, new
packaging, new sizes, new features,
new variants as well as new line
extensions of your brand.