Pharmacies have increasingly moved in on the FMCG
ground traditionally held by some smaller grocery stores.
One of the reasons that pharmacies are growing is that they offer a wide range of products at
reasonable prices, as well as often providing greater convenience than supermarkets by
generally being closer to where customers live.
Pharmacists also provide consumers with some health and purchase guidance, and so are
seen as a trusted source of advice. This trust can also be transferred to brands which are
stocked or promoted within pharmacies.
Many pharmacies are located on busy roads. This media
captures the attention of traffic and can also provide the first
form of brand communication as shoppers enter the pharmacy,
reminding consumers that pharmacies are not only a source of
pharmaceutical products, they are a source of key FMCG
products too.