Pharmacies have increasingly moved in on the FMCG
ground traditionally held by some smaller grocery stores.
One of the reasons that pharmacies are growing is that they offer a wide range of products at
reasonable prices, as well as often providing greater convenience than supermarkets by
generally being closer to where customers live.
Pharmacists also provide consumers with some health and purchase guidance, and so are
seen as a trusted source of advice. This trust can also be transferred to brands which are
stocked or promoted within pharmacies.
Floor Graphics are the perfect complement for Windows Signs.
IML offers a range of “Path to Purchase” media; where you
grab the attention of your customers through the window or as
they enter the pharmacy, and then guide them to the product
via the Floor Graphics.