PHARMACY MEDIA
Pharmacies have increasingly moved in on the FMCG
ground traditionally held by some smaller grocery stores.
One of the reasons that pharmacies are growing is that they offer a wide range of products at
reasonable prices, as well as often providing greater convenience than supermarkets by
generally being closer to where customers live.
Pharmacists also provide consumers with some health and purchase guidance, and so are
seen as a trusted source of advice. This trust can also be transferred to brands which are
stocked or promoted within pharmacies.
Digital Screens
A single digital screen placed at the shelf or a number of screens
networked together in multiple locations throughout the store will
increase consumer exposure to a brand. This is an incredibly versatile
medium that can be tailored to suit your communications, or used to
keep consumers up-to-date with the latest location-appropriate
information. IML can add even more value to the Digital Screen
experience, by placing screens on counters, ensuring marketing
messages are seen right up to the point of payment.
