IN-STORE MEDIA

IML has conducted widespread research on consumer buying behaviour. This
has shown that 70% of brand decisions are made at the shelf, making it vital to
influence shoppers in the "final metre", that is, as they approach the shelves.

Our extensive experience means we are supremely qualified to advise you on
the most effective strategy to create a successful balance within your marketing
mix, between shopper media and traditional marketing channels, to maximise
influence at the point of purchase and give your brand a powerful edge over
your competitors.